A corporate event is built around the power of showmanship, and the best refreshment for an exciting launch event, networking opportunity or brand showcase is a cocktail mixed from a mobile bar brought to the event.

There is a fine art to mixology, and the creation of great cocktails is as much about performance and flair as it is about mixing beautiful flavours.

A mobile bar is usually a great option for a corporate event as it adds value for your guests, ensures they have a variety of drinks and can enjoy your itinerary in style and comfort.

However, a cocktail bar can be a particularly effective choice, especially if you know how to build your event around it. Here are just some of the reasons why.

Add A Flair For The Dramatic

Mixing cocktails is an art form, designed to be exciting, unique and novel for guests, particularly those who do not regularly go to cocktail bars themselves.

The key to any corporate event is to create positive memories which will subsequently be connected to your brand, and a demonstration of the mixology craft in ways that connect to the themes and goals of your events is the ideal way to make memories.

Tailored Cocktails For Your Event

The beauty of cocktails is that there are endless varieties to choose from, make and mix, which means that it is not difficult to integrate your brand identity, colours and motifs into a drink of your choice.

Some mobile bars will even work with you to suggest popular choices for cocktails, as well as potential alternatives for people who do not drink or may have issues with certain popular mixes.

Complimentary Drinks Add Value To Guests

Everyone remembers a wedding, corporate event or party where they were handed a free drink; it is a small gesture but one that is memorable and begins any event on the right foot.